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Wix vs Shopify

Wix vs Shopify – 12 Things You Need to Know

In the dynamic world of online business, choosing the right platform is crucial for success. Wix and Shopify stand out as leading contenders, each offering a unique set of features to cater to diverse business needs. In this in-depth comparison, we delve into 12 essential aspects that demand your attention when deciding between Wix and Shopify.

Comparison: Wix VS Shopify 

1. Ease of Use


Wix prides itself on being user-friendly, offering a drag-and-drop website builder. With an intuitive interface, even those without technical expertise can design a professional-looking site.


Shopify is equally easy to navigate, providing a seamless experience for users. Its interface is straightforward, making it a go-to choice for beginners in the e-commerce realm.

2. Design Flexibility


Wix stands out for its design flexibility, offering a wide range of templates catering to diverse industries. The Wix editor allows for extensive customization, ensuring your online store reflects your brand identity.


Shopify, too, boasts a plethora of themes. While it may not offer the same level of design freedom as Wix, it excels in providing a clean and professional look suitable for various businesses.

3. E-Commerce Functionality


Wix has made significant strides in enhancing its e-commerce capabilities. It supports online stores with features like inventory management, multiple payment options, and secure checkout processes.


Shopify is a dedicated e-commerce platform, excels in this aspect. It offers a comprehensive suite of tools, including abandoned cart recovery, product variants, and a secure payment gateway.

4. Pricing Plans


Wix offers a variety of plans, including a free option with a Wix-branded domain. Premium plans cater to different business needs, providing more storage, and bandwidth, and removing Wix ads.


Shopify’s pricing starts with a basic plan, and it also provides a 14-day free trial. As your business grows, you can upgrade to more advanced plans with additional features.

5. Transaction Fees


While Wix does not charge transaction fees on its premium plans, the free plan incurs a fee for each sale. This is a crucial consideration for businesses just starting.


Shopify has its payment gateway, Shopify Payments. If you choose to use external gateways, transaction fees apply, but these are waived for using Shopify Payments.

6. App Store and Integrations

App Store integration


Wix’s app market is growing, but it may not match the extensive offerings of Shopify. It supports third-party apps, allowing for additional functionalities.


Shopify excels in this aspect with a vast app store. Whether you need marketing tools, inventory management, or accounting software, there’s likely an app for it in the Shopify App Store.

7. Customer Support


Wix provides support through its knowledge base, ticketing system, and phone support. However, response times may vary based on your plan.


Their extensive support network is beneficial for addressing any concerns promptly.

8. SEO Capabilities


Wix has improved its SEO capabilities, allowing users to customize meta tags, titles, and descriptions. However, it may not match the level of customization that Shopify offers.


Shopify stands out in terms of SEO, offering advanced features like customizable meta tags, alt text for images, and automated sitemaps, helping improve your store’s search engine rankings.

9. Payment Gateways


It may not have the extensive list available on Shopify.


Shopify supports a wide range of payment gateways, giving you flexibility in choosing the one that suits your business and customers.

10. Mobile Responsiveness

Mobile Responsiveness


Wix ensures your site is mobile-responsive, providing a consistent and user-friendly experience across various devices.


Shopify’s themes are designed to be mobile-friendly, catering to the increasing number of users shopping on their mobile devices.

11. Scalability


Wix is suitable for small to medium-sized businesses. While it offers scalability, some may find Shopify’s dedicated e-commerce features more appealing as their business grows.


Shopify is built to scale. Whether you’re a small business or an enterprise, Shopify can accommodate your growing needs without compromising performance.

12. Bottom Line

Choosing between Wix and Shopify depends on your specific business requirements. If you prioritize design flexibility and a user-friendly interface, Wix may be the right choice. On the other hand, if you are looking for a dedicated e-commerce platform with extensive features and scalability, Shopify might be the better fit.


Q1: Can I switch my online store platform from Wix to Shopify or vice versa?
Yes, it is possible to migrate your online store from Wix to Shopify or Shopify to Wix. Both platforms offer tools and guidance to facilitate the migration process.

Q2: Which platform is better for a small business just starting?
Both Wix and Shopify cater to small businesses, but your choice depends on your specific needs. Wix may be more user-friendly for beginners, while Shopify offers dedicated e-commerce features.

Q3: Are there any hidden fees on Wix or Shopify?
Both platforms are transparent about their pricing. However, it’s essential to carefully review the plans and associated fees to ensure there are no surprises.

Q4: Can I use my domain name with Wix and Shopify?
Yes, both Wix and Shopify allow you to use your custom domain name. Wix offers this feature even on its free plan, while Shopify provides a free custom domain with its paid plans.

Q5: Do Wix and Shopify offer multilingual support for my online store?
Yes, both platforms support multilingual capabilities, allowing you to create a website in multiple languages to reach a broader audience.

Q6: Can I sell digital products on Wix and Shopify?
Yes, both platforms support the sale of digital products. You can showcase and sell your digital goods seamlessly on either Wix or Shopify.

Q7: Which platform has better marketing tools?
While both platforms offer robust marketing tools, Shopify’s extensive app store provides a wider range of options for marketing and promoting your online store.

Q8: Is there a limit to the number of products I can sell on Wix and Shopify?
Wix and Shopify have varying limits on the number of products you can sell, depending on your subscription plan. It’s essential to choose a plan that aligns with the size of your product catalog.

Q9: Can I integrate third-party apps on Wix and Shopify?
Yes, both platforms support third-party app integrations, allowing you to enhance your online store’s functionality with additional tools and features.

Q10: Do Wix and Shopify offer a free trial?
Yes, Wix and Shopify both offer free trials for their premium plans, allowing you to explore the platforms and determine which one suits your business needs before committing.


Mozam Iqbal

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